Granted's founder Alf Seccombe spent 7 years at Old Navy applying his directing background to creative direction and brand storytelling. As director, he helmed campaigns with Veep writer Alexis Wilkinson and cinematographers Simon Duggan, Larry Sher, and Larry Fong, directing Stranger Things' Gaten Matarazzo and Caleb McLaughlin. His humor-driven spots played across social, broadcast, and web. The work defined a humor style for Old Navy that was relatable and appealed to a broad global audience. He brought cinematic craft and storytelling to retail fashion, making it artful and fun to watch.